E-retail jobs are set to grow by 25% over the next five years

May 8, 2013

Forrester Research. Forrester predicts that US e-commerce companies will hire 100,000 more employees by 2017, increasing staff count by 25% from the current 400,000 to 500,000. “The high demand for e-business positions and the race to create differentiated digital experiences tax e-business professionals to find specialized skills like I.T. and customer experience,” the report claims. “It’s a double whammy for these functions: e-business professionals feel both understaffed in these areas and think they are the hardest skills to hire for.” Other key findings include:

  • I.T.-related positions account for the largest part of e-commerce staffs, making up 23% of e-business teams. Marketing roles make up 15%, operations accounts for 12% and project managers 11%.
  • While I.T. is the most common job, I.T. it is also the area where businesses say they are the most understaffed. 22% of survey respondents say I.T. is the e-business field where they most need more employees.
  • 62% of respondents say customer experience-related jobs are challenging or very challenging to fill. 54% said the same about finding I.T. staffers with cutting-edge digital skills, and 55% said the same about finding business analysis and analytics professionals who can extract meaningful insights from multiple data sources.
Forrester polled 235 e-business professionals from its marketing and strategy research panel of volunteers in December for its report.]]>

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